Schaan, Liechtenstein – 24 March 2025

The Ivoclar Group, one of the world's leading manufacturers of integrated solutions for high-quality dental applications with an extensive product and systems portfolio for dentists, dental technicians and prophylactic care teams presents its redefined Prevention & Care portfolio as part of its oral health solutions. With innovative products tailored to the specific needs of prophylactic care teams and a strong focus on preventive dentistry, the company is breaking new ground in professional dental care. With the repositioning, the company unveils a new generation of prophylactic care products tailored to the needs of modern dentistry.

Prophylactic care plays a crucial role in maintaining long-term oral health. It not only protects against diseases such as caries and periodontitis but also supports overall dental health. Regular professional teeth cleanings, preventive check-ups and targeted dental care help identify risks early and counteract them effectively. This helps prevent dental issues and minimize the need for treatments. Consistent prophylactic care is the key to a healthy smile and improved quality of life. For Ivoclar, prophylaxis is more than just cleaning, it is an integral part of long-lasting dental health and care. In close collaboration with oral hygiene professionals, products that ensure effective, safe and comfortable treatment are developed. Continuous research is central to this approach: Ivoclar relies on the latest scientific insights to develop innovative formulations and technologies that not only ensure optimal cleaning and protection but are also tailored to the needs of different patient groups. This results in solutions that streamline everyday practice while enhancing patient comfort.

The strategic realignment will elevate the Prevention & Care portfolio to the next level. The first step in this transformation is marked by the realignment of four innovative products. The new products are designed to redefine efficiency in preventive care – making treatments smoother for dental teams and more pleasant for patients.

Ivoclar is initiating the transformation of this segment with four progressive products that raise the standard in preventive care:

• VivaDent Protecting Mouthwash: This alcohol-free mouthwash provides excellent protection and actively supports the health of teeth and gums. Thanks to its mild yet effective formula, it is ideal for daily use in the practice as well as at home.
• VivaDent Fluoridation Gel: A highly effective fluoride gel that strengthens tooth enamel and protects against caries. Its special formula promotes remineralization and provides long-lasting protection – an essential part of professional prophylaxis and at-home care.
• VivaDent Protecting Gel: Developed for targeted use after professional cleanings to soothe oral tissues and form a protective layer against external influences. The gel supports oral health and ensures a pleasant feeling in the mouth after treatment.
• VivaDent Polishing Paste: The first choice for effective polishing with minimal abrasion of the tooth structure. With various levels of abrasiveness and flavours, VivaDent^® Polishing pastes enable needs-based treatments and ensure optimal results in professional teeth cleaning, suitable for all tooth surfaces, including natural teeth, restorations, implants and prosthetic reconstructions. Even high-quality restorations retain their high gloss. Now available in three flavours: apple, bubblegum and mint.

These and all other products in the Prevention & Care range are designed to ease the daily workload of prophylactic care teams and support lasting improvements in patients’ oral health.

The solutions in the Prevention & Care range have-been specifically developed and tested in collaboration with professionals from clinical practice. Guided by the motto "Your smile is our mission: Oral health," Ivoclar has gathered insights from preventive care professionals who dedicate themselves with passion and commitment to their patients' oral health every day. The experiences go far beyond professional expertise and reveal what truly drives prophylactic care teams: the deep conviction that their work makes a meaningful difference in people's lives. The positive feedback from daily prophylaxis practice speaks for itself, demonstrating that such collaborative developments truly pay off.

"The most touching moment is when patients leave the practice with renewed confidence in their own oral health. Preventive care is more than just a dental cleaning. It gives us the opportunity to create lasting awareness of oral health. Personalized advice, regular check-ups and preventive treatments are essential to preventing dental diseases from the outset." – Laura Kirchner, dental hygienist.

"For me, being a dental hygienist is my dream job. That’s why I’m especially excited when products are developed that support our work and help us provide even better care for our patients." – Vesna Braun, dental hygienist.

Close collaboration with preventive care specialists, dental hygienists and dentists is an integral part of Ivoclar's development strategy. It is only through active dialogue with dental professionals that products which not only excel technically but also enhance everyday practice workflows can be developed. With the repositioning of its Prevention & Care portfolio, Ivoclar reinforces its mission to develop sustainable solutions for dental professionals and improve oral health worldwide.